By: CakeMail
Permission to send emails to the contacts on your list is extremely important. Without ensuring you have the proper permission from your contacts to send them marketing emails, you risk the following:
- Violating our Terms of Use and Anti-Spam policies and those pertinent to your country will result in the termination of your account.
- The emails you send may be classified as spam by your recipients which will cause further delivery issues.
- Violating anti-spam laws and could get sued for doing so.
- Generating complaints, resulting in IPs getting blocked at major ISPs all over the world.
- Getting blacklisted for sending spam, which could filter down to your own domain and/or your hosting provider. If this happens, your hosting provider could terminate your account and you could lose your website, email and hosting service.
HOW DO I BUILD THE RIGHT LIST?
The right list has to follow specific rules:
- It must have appropriate consent. This is the Golden Rule! Recipients must have agreed to receive your message, either because they opted in to a mailing list, signed up for a newsletter, or agreed to get content from you.
- It must be up to date. People’s email addresses can change, and you need to send to their current address. If an email bounces because the address is no longer valid, it must be removed from your list.
- It must respect a recipients right to change their mind. If someone has opted out of a mailing list, they must be removed and not receive another message.
Want to check out the who’s who and what’s what of email marketing?
Read The Buzz.
